FTA eCommerce Security News

Thursday, June 08, 2006 Issue 8, June 2006   VOLUME 1 ISSUE 8  
  • Scam Exposed: KeyDigital.co.uk

  • FTA Merchant Of The Month: invester.eu

  • The FTA Relies On Your Donations

  • A Tip For Merchants

  • A Tip For Consumers

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    If you run a website or sell items on eBay, join the Fair Trade Authority and show your Certified Merchant Seal on every auction and/or page of your website prominently: your clients' purchases will be insured for up to $300 against fraud and scam and they will know that they can buy from you safely. Join the Fair Trade Authority, now: it is free!

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    Scam Exposed: KeyDigital.co.uk
    Scams and consumer alerts.
    by FTA Consumer Team

    This issue we want to show you the results on an investigation conducted about KeyDigital.co.uk requested by a consumer who applied for our pre-buying protection plan. Our investigation suggests that KeyDigital.co.uk is certainly not a safe place where to make business and shows how sophisticated scammers work. If you were interested to apply for our pre-buying protection plan, you can do so visiting our Consumer Protection Plans page.

    Back to KeyDigital.co.uk, here is the report resulting from our investigation.

    Merchant Website: KeyDigital.co.uk
    Investigation Result: NOT SAFE TO BUY
    Weak points: They accept only Western Union payments from outside the UK, Credit Card payment form from the UK states the false, use of misleading content.

    Results Explanation:
    Despite the website has fair, clear terms and conditions and privacy policies, well shown contact information, with names and tel numbers and it is professionally designed and developed, our investigation shows that it is not a reliable eCommerce merchant. In fact we were not able to keep in touch with anybody, during business hours, at the numbers provided: in 6 attempts at different times of the day, we have always got an answering machine, not even answering on behalf of keydigital.co.uk.

    If you have a look at http://www.keydigital.co.uk/about_us.html, you can see that they claim to show you their offices in Manchester and London, in real time: the one in London, particularly, shows 8/10 people most of the time, working in a large, corporate-like enviroment, but still nobody picks up the phone. It is also rather bizarre that a wholesale online merchant employed 10 people to process online orders, but could not afford someone answering the phone, or at least a pre-recorded message on behalf of the company. The real-time-refreshing camera thing is an old trick used by professional scammers to let you believe that they are for real.

    Finally, the main thing that should keep you away from that website is their payment system:
    if you are not a UK customer, you can pay ONLY via Western Union. Western Union is commonly used by online scammers because the receiver of the money is not trackable, once they've received the money.

    If you see a merchant online asking you to pay via Western union, chances are that you are going to be scammed.

    But the professional touch comes when you state to be a UK customer; you can try this by yourself:
    goto www.keydigital.co.uk , start ordering an item, checkout, fill the form with any data you want, choose UNITED KINGDOM as country; you will be redirected to pay via Credit Card with WorldPay (stop there, don't go any further...you don't want to complete your order); WorldPay is a very reputable payment system, but have a look at what you are really ordering, in there: not that ipod or that beautiful huge tv, but

    E-commerce Integration
    Description Order #535207 (keydigital.co.uk)
    Amount US$1,238.00

    Is E-commerce Integration what you really wanted to buy? We doubt so!
    Chances are that after your order you will receive via post a piece of crappy software worth a few dollars and giving you the chance to add a shopping cart to your website.

    The scam picture is final when you have a look at their domain name registration information:
    The domain name has been registered on the 27th of february 2006; but still, on their website, they claim to have been online since 2005 (look at the copyright statement on the foot of each page). Also notice that they claim to have been awarded by Cnet, mySimon and other reputable organizations with some sorts of certifications: From our investigation they don't seem to be certified at all by those organizations.

    Suggested Actions to Take Before Ordering: DO NOT ORDER

    Click here to read the web version

    FTA Merchant Of The Month: Invester.eu
    The good influence of FTA on neighbors
    by FTA Merchant Team

    For the month of June, we have decided to pick up Invester.eu, as the Fair Trade Authority member of the month. When they first sign up for a merchant certification at the FTA and we started the verification process, we were immediately pleased with the fresh look and feel of their website and not only with that. Their offer of web promotion and development services and tools is clear, under any aspects and it is mostly covered by an unconditional money back guarantee. Invester.eu has the main ingredients for giving consumers piece of mind about purchasing online:
    • Great Terms of Service and Privacy Policy, covering every aspects of your purchase.
    • Excellent, responsive customer support via email and Live Chat.
    • An unconditional money-back guarantee on most services.
    • Founders of Invester.eu have an excellent history of great reputation in the business.
    Best thing is that they are located in the same facilities as the Fair Trade Authority and we can easily keep an eye on them ;-)

    Merchants: if you have a spare minute, have a look at Invester.eu Money Back Guarantee on most services and consider to add such a feature to your website, if you haven't done so, yet; a money back guarantee raises consumers' confidence and increase your sales, showing that you care for customers satisfaction, first.
    Consumers: Invester.eu is an example to keep in mind, when you buy online; have a look at it.

    Visit invester.eu

    The FTA Relies On Your Donations
    And your continued donations keep the FTA running!
    by FTA Admin

    The Fair Trade Authority has the goal of spreading an ideal of ethical business all over the net and to bring together consumers and merchants who believe in this ideal. Meeting this goal through the maintenance, development and distribution of free content and free tools, Fair Trade Authority relies almost completely on public donations to run its web-based projects.

    All of our sites are free from advertisements. Visitors are not charged to read or use our content and tools. We rely almost entirely on donations to fund our projects and services. Our only fee-based service is the pre-buying protection charged at $1.95 per application, which barely covers the telephone expenses of each application.
    If you felt like contributing to the cause of fair business, you can donate to the Fair Trade Authority, clicking on the link below: even a single dollar can make the difference!. Other ways to contribute to keep the FTA alive are spreading the word about the FTA, linking back and contributing to our discussion forums. Just keep on using our free services and tools and enjoying them, as long as they last, is good as well!

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